Every so often you come to realize that you live in a bubble. Particularly when you step outside it for a while.
Today was my first day of classes at GMU for the semester. I have decided to continue taking classes there and get another degree (in Information Systems Security and Assurance). Since I work in the government with everyone I deal with having a security clearance you sometimes really forget the makeup up the IT world. Boy did I get a reminder today. Of the 36 people in my class there were 3 white guys, one Asian, and EVERYONE else was from India.... Before I joined the government (almost 6 years now.. wow...) I used to work commercial clients and I guess I didn't notice and forgot. Its just jarring to pop out the norm that you get so used to..
Its pretty sad that there aren't more American Citizens in the class. I don't remember the numbers but the participation of AmCits in higher education (in particular the useful ones like engineering and science) is dreadfully low. I get scared for our future sometimes, since it seems that entertainment and education are one of our main exports, but eventually that will be produced elsewhere.
Wednesday, August 29, 2007
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I took a programming class for work a few months ago. Not only was I one of few Americans, I was the only woman.
Oh there were women in the class, just not American ones. For an Electrical and Computer Engineering graduate course I was surprised that it was about 40% women, oddly higher than normal.
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It's interesting how stepping out of your usual environment can open your eyes. In the same way, an effective advertising campaign can introduce new perspectives to an audience. Looking at different demographics, like in your class, you realize that the world is more diverse than we often think. Similarly, advertising campaigns should aim to reach different groups of people and reflect their various experiences and backgrounds. This reminds me of the importance of considering diverse perspectives when crafting any advertising strategy. It helps connect with a broader audience and create more impactful campaigns.
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